News Summary
Acrisure, a global insurance brokerage, will lay off 400 accounting positions worldwide, primarily due to the integration of artificial intelligence technology. The layoffs will predominantly affect its operations in West Michigan, highlighting the firm’s shift towards automation for enhanced efficiency. Affected employees will receive severance packages and support. Despite this reduction, Acrisure remains committed to investments in local initiatives and continues to have job openings in other sectors.
Grand Rapids, MI – Acrisure, a global insurance brokerage and financial services firm, will eliminate 400 accounting positions worldwide in the first quarter of 2026 as part of its ongoing integration of artificial intelligence (AI) technology. The company has cited this automation as the primary reason for the layoffs, which are expected to significantly impact its operations in West Michigan, where approximately half of the affected positions are located.
The layoffs will extend beyond West Michigan, with the remaining reductions occurring across Acrisure’s international operations. This decision underscores Acrisure’s commitment to enhancing its efficiency through technological innovation, a strategy that has been a focus for the company over the last five years.
Acrisure’s workforce, which currently numbers around 20,000 globally, includes approximately 2,000 employees in Michigan and nearly 1,000 in the Grand Rapids area. The company has experienced significant growth, expanding its revenue from $38 million to nearly $5 billion over the past 11 years through the acquisition of about 1,000 small- to mid-sized insurance companies.
The layoffs will specifically target accounting staff within Acrisure’s North American Retail and North America Specialty divisions. The company is making it clear that these job cuts do not stem from financial difficulties but rather are a strategic move to maintain competitiveness in a rapidly evolving marketplace. Acrisure aims to provide enhanced digital and AI services to its clients, the majority of whom are small businesses with fewer than 100 employees.
Details of the Layoffs
The layoffs at Acrisure represent the largest staff reduction the company has enacted to date. Affected employees will be offered severance packages and outplacement support, along with earned discretionary bonuses. The exact financial impact or savings due to these layoffs has not been disclosed.
In a broader context, the impact of AI on employment has been a growing trend. In 2025 alone, reporting indicates that over 17,000 job cuts were attributed to AI advancements across various industries.
Acrisure’s Commitment to Future Growth
Despite the layoffs, Acrisure has reiterated its commitment to the Grand Rapids area and the state of Michigan. The company has expressed intentions to continue investing in local initiatives following the job cuts. Additionally, it currently has about 100 job openings in West Michigan, indicating an ongoing growth in other business sectors.
In a recent strategic move, Acrisure relocated its headquarters to Studio Park in downtown Grand Rapids in August 2021, after initially starting in Caledonia, south of Grand Rapids. The company has made substantial investments in AI, including acquiring an AI-powered insurance practice from Tulco in a $400 million stock-for-stock exchange in July 2020.
Conclusion
Acrisure’s decision to reduce its workforce is a reflection of the necessary adaptations companies must undertake to align their operations with advancements in technology and the shifting needs of their clients. As the company continues to pursue aggressive growth strategies, it remains to be seen how the integration of AI will shape its future workforce and service offerings.
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Additional Resources
- MLive
- Wikipedia: Artificial Intelligence
- Crain’s Grand Rapids
- Google Search: Acrisure job cuts
- WZZM 13
- Encyclopedia Britannica: Workplace
Author: STAFF HERE GRANDRAPIDS WRITER
GRAND RAPIDS STAFF WRITER The GRAND RAPIDS STAFF WRITER represents the experienced team at HEREGrandRapids.com, your go-to source for actionable local news and information in Grand Rapids, Kent County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as ArtPrize, Festival of the Arts, and World of Winter. Our coverage extends to key organizations like the Grand Rapids Chamber of Commerce and Grand Rapids Community Foundation, plus leading businesses in furniture, healthcare, and technology that power the local economy such as Steelcase, Spectrum Health, and Meijer. As part of the broader HERE network, including HEREDetroitMI.com, HERENorthville.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
