News Summary
Celebration Cinema at RiverTown Crossings has completed a $5 million renovation, enhancing the local movie-going experience. Key upgrades include luxury heated recliners, Dolby Atmos sound, and aesthetic improvements throughout the venue. The renovation aims to foster a comfortable, welcoming atmosphere for the community, as well as improve the overall audio-visual experience for attendees. A future phase of renovations plans to add a full kitchen and bar, further solidifying the theater’s essential role in Grandville’s entertainment landscape.
Grandville, MI – Celebration Cinema at RiverTown Crossings has officially completed its $5 million renovation, significantly enhancing the movie-going experience for local residents. The upgrades focus on providing improved comfort and state-of-the-art technology, marking a new era for this popular entertainment venue.
The centerpiece of the renovation is the installation of luxury heated recliners sourced from the Walker-based Irwin Seating Company. This upgrade aims to provide patrons with a more comfortable way to enjoy films compared to traditional seating. In addition to these new seats, the theater has expanded risers to further improve overall seating comfort throughout its auditoriums.
Furthermore, a premium auditorium has been introduced, featuring Dolby Atmos sound and advanced 4K laser projection technology. These enhancements are designed to significantly increase the audio-visual experience for movie goers, allowing for a more immersive atmosphere when viewing films.
The renovation project also highlighted aesthetic improvements to the theater’s hallways, corridors, and bathrooms. Upgrades include new carpeting, wallpaper, lighting, and fresh paint, all aimed at creating an inviting environment that encourages community connection and lasting family memories.
Celebration Cinema’s general manager emphasized the overarching goal of fostering a welcoming atmosphere for everyone. The theater, which is located at 3728 Rivertown Parkway, is a key player in the Grandville entertainment scene, and this renovation reaffirms its commitment to serving the community.
The renovation initiative was first announced in March and has been executed in phases to minimize disruption to ongoing operations. This careful planning allowed theatergoers to continue enjoying movies while the upgrades were underway.
Looking ahead, a second phase of renovations is planned that will include the addition of a full kitchen, a new lobby, and a bar. This phase is expected to be completed soon, further enhancing the offerings at Celebration Cinema and improving the overall experience for attendees.
The recent renovations come in the wake of the RiverTown Crossings mall being purchased by Poag Development Group in 2024, a Tennessee-based organization that has initiated various improvements throughout the mall since taking ownership. Work such as landscaping enhancements, repairs to the local merry-go-round, and addressing parking lot issues have also been part of their efforts to revitalize the mall environment.
Poag Development Group has expressed interest in exploring additional development opportunities within the mall, indicating a long-term vision for the area. In response to the renewed investment, Celebration Cinema has extended its lease at the mall. Although the specific duration of the lease renewal was not disclosed, it is viewed as a positive indication of the mall’s potential future in the Grandville area.
Josh Poag, CEO of Poag Development Group, highlighted the importance of movie theaters within lifestyle centers, noting that they are critical to the overall social fabric of such developments. The recent upgrades at Celebration Cinema not only cater to the evolving preferences of movie goers but also position the theater as a hub for familial and communal engagement.
Overall, the significant investment in renovations at Celebration Cinema at RiverTown Crossings is expected to greatly enhance the movie-going experience, allowing for an immersive atmosphere that benefits patrons and solidifies the theater’s role as an essential part of Grandville’s entertainment landscape.
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Additional Resources
- MLive: West Michigan theater gets luxury heated recliners in major upgrade
- Google Search: Celebration Cinema Grandville
- WOOD TV: Get free popcorn with Celebration Cinema Rivertown movie ticket Saturday
- Encyclopedia Britannica: movie theaters
- FOX 17: $5M makeover to add 4K projection, luxury seats at Rivertown movie theater
- Google News: Celebration Cinema
- WOOD TV: Premium theater, full bar, Celebration Cinema at Rivertown getting upgrades
- Google Scholar: movie theater renovations
- MLive: $5 million renovation coming to movie theater at West Michigan mall
