News Summary
Burlington is set to open a new store in Grandville, Michigan at 4655 Canal Ave. SW, this fall. The new location will feature an updated layout, a new logo, and the slogan ‘Deals. Brand. WOW!’ Enhancing accessibility and customer engagement, this store adds to Burlington’s presence in Michigan, already home to about 30 locations. With competitive pricing and job creation, this store aims to positively impact the local economy, offering shoppers a redesigned shopping experience.
Grandville, Michigan is set to welcome a new Burlington store this fall, located at 4655 Canal Ave. SW, near 44th Street. The specific opening date will be announced in the coming months, increasing excitement in the local community as residents look forward to the latest shopping options.
The new Burlington store aims to enhance the shopping experience with a reimagined store layout. This updated design is part of a broader initiative by the company to improve accessibility and customer engagement. Along with the revamped layout, the store will introduce a new logo and slogan: “Deals. Brand. WOW!”, which reflects the company’s commitment to delivering value on a wide range of products.
Burlington, recognized previously as Burlington Coat Factory, is known for offering discounted products across various categories including apparel, home décor, and beauty items. The new Grandville location will act as a vital addition to Burlington’s retail presence, which already consists of approximately 30 stores across Michigan. As part of the company’s strategy, about half of the existing Michigan stores have already undergone updates to this new format, demonstrating a clear trend toward enhancing the shopping environment. The remaining stores are expected to transition to this updated layout by the end of 2026.
The nearest Burlington locations to the new Grandville store are situated at 3800 28th St. SE in Grand Rapids and 3352 Alpine Ave. NW in Walker. These nearby stores underline Burlington’s strategy of expanding its reach within the state, ensuring that customers have ample access to variety and quality at discounted prices.
The introduction of Burlington’s latest store is likely to have a positive impact on the local economy. In addition to offering competitive prices on various products, Burlington aims to create new jobs and opportunities for local residents, contributing to the growth of Grandville’s business landscape.
As the opening draws closer, Burlington is expected to generate buzz and anticipation throughout the community. The combination of a newly designed shopping experience and a diverse selection of products offers an attractive proposition for both loyal customers and potential new shoppers. With discount retail becoming increasingly popular, this new Burlington location positions itself well within the ever-growing market.
Shoppers across Grandville and surrounding areas can look forward to the unveiling of the new store this fall. As the company continues to transform its retail strategy in Michigan, the Grandville Burlington location will serve as a benchmark for customer experience and satisfaction in discount shopping.
This development in Grandville reflects a larger trend in the retail sector. As consumers remain price-conscious amid rising costs in various aspects of life, discount stores like Burlington are becoming key players in the market, offering the type of value that attracts shoppers seeking quality products at lower prices. With its innovative store design and customer-focused approach, Burlington aims to solidify its reputation as a leader in the discount retail industry.
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HERE Resources
Burlington Stores Opening New Location in Grandville
Additional Resources
- Wood TV: New Burlington Store in Grandville
- Wikipedia: Grandville, Michigan
- PennLive: Companies Purchasing Former Big Lots Stores
- Google Search: Burlington stores Michigan
- Business Insider: Big Lots Store Closings
- Encyclopedia Britannica: Discounters
- MLive: New Burlington Store in Kent County
- Google News: Burlington discount store

Author: STAFF HERE GRANDRAPIDS WRITER
GRAND RAPIDS STAFF WRITER The GRAND RAPIDS STAFF WRITER represents the experienced team at HEREGrandRapids.com, your go-to source for actionable local news and information in Grand Rapids, Kent County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as ArtPrize, Festival of the Arts, and World of Winter. Our coverage extends to key organizations like the Grand Rapids Chamber of Commerce and Grand Rapids Community Foundation, plus leading businesses in furniture, healthcare, and technology that power the local economy such as Steelcase, Spectrum Health, and Meijer. As part of the broader HERE network, including HEREDetroitMI.com, HERENorthville.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.