Heartland RV to Close Sturgis Manufacturing Facility

News Summary

Heartland Recreational Vehicles has announced the closure of its Sturgis manufacturing facility, affecting 121 jobs in the community. This decision comes just 18 months after the plant opened and is framed as a ‘business necessity.’ The closure raises concerns about the local economy and job availability, despite the overall growth in the RV industry. Heartland RV is consolidating operations under the Jayco division and continues to expand in Elkhart.

Heartland RV to Close Sturgis Manufacturing Facility, Affecting 121 Jobs

Sturgis, Michigan, is facing some tough news as Heartland Recreational Vehicles, LLC has announced the closure of its manufacturing facility located on Haines Boulevard. This decision will bring an end to operations at the Sturgis plant on June 20, 2025, affecting a total of 121 jobs in the community, which includes 6 salaried and 115 hourly employees.

A Rapid Dismissal of Employment

This regrettable news comes just 18 months after the facility first opened its doors in November 2023. It’s a short-lived adventure for Heartland RV in Sturgis, but the decision to cease operations has been framed as a “business necessity.” Unfortunately, none of the employees affected by this closure are union members, which means that no severance packages will be available for those losing their jobs.

Heartland’s Footprint in the RV Industry

Heartland RV is well-known for its production of fifth wheels, toy haulers, and travel trailers. Despite this setback, the company continues to have a strong presence elsewhere. The headquarters are located in Elkhart, Indiana, where Heartland RV has been busy expanding its operations. Just last year, they added a substantial 73,000-square-foot parts warehouse to streamline their manufacturing process.

Recent Developments in Elkhart

Even more recently, in November 2023, Heartland RV opened a new 144,000-square-foot assembly plant in Elkhart aimed at enhancing production efficiency. This shift seems to indicate a strategic move to consolidate operations and improve profit margins, demonstrating the company’s focus on staying competitive in a booming industry. Interestingly, in October 2024, Heartland RV also made headlines for closing its plant in Nampa, Idaho, which led to the loss of 70 jobs.

Strategic Restructuring Under Jayco Division

As part of a broader restructuring plan, Heartland RV is now functioning under the Jayco division of Thor Industries. This change has been aimed at improving efficiency and enhancing customer service, a necessary move given the recent challenges the company has faced.

Economic Implications for Sturgis

This latest closure has stirred concerns in the Sturgis community, where residents rely on local jobs to sustain their families and contribute to the local economy. Many wonder if any of the workers from Sturgis might have the opportunity to transition to positions at the newer facilities in Elkhart, but details regarding that transition remain unclear. Heartland RV initially received significant economic development support to help establish operations in Sturgis, making this closure particularly disheartening for the community.

An Upswing in RV Shipments

Interestingly enough, the closure comes against a backdrop of good news for the RV industry overall. The Recreational Vehicle Industry Association reported a remarkable increase of over 15% in RV shipments year-over-year, indicating that the market is flourishing. Yet, despite this positive trend, Heartland RV has felt the pressure to close its Sturgis facility.

Looking Ahead

As Heartland RV prepares to say goodbye to the Sturgis location, the next few months will certainly be a challenging time for those affected. For the community, this closure serves as a stark reminder of the ever-changing landscape of the manufacturing sector and the need for adaptability. With this decision, residents are left pondering what the future holds for employment opportunities and economic growth in Sturgis.

Deeper Dive: News & Info About This Topic

• WSBT News
• MLive News
• Sturgis Journal
• Encyclopedia Britannica: Recreational Vehicle Industry
• Google Search: Heartland RV closure 2025