News Summary
The Detroit Lions and Comerica Bank have launched an initiative supporting local small businesses, particularly in home repair and renovation. The program, now in its seventh season, showcases a different business each week during home games at Ford Field, providing them with significant visibility and promotional resources. Participants benefit from in-stadium advertising, social media exposure, and additional marketing opportunities, boosting their potential customer base. As momentum builds, local businesses like Saber Building Services and All Pro Property Solutions stand to gain from this collaborative effort to strengthen the community’s economy.
Exciting Opportunities for Home Repair and Renovation Firms in Detroit!
As the leaves turn and football season kicks off, there’s more than just the roar of the crowd at Ford Field; it’s also the exhilarating sound of opportunity for local small businesses, especially those in the home repair and renovation arena. The Detroit Lions have teamed up with Comerica Bank to roll out an ongoing initiative that is generating buzz and opening doors for countless creators and craftsmen around our vibrant city!
Boost Your Business with the Small Business of the Game Program
This captivating program, now in its seventh season, continues to create excitement since its launch back in 2019. The primary goal is to ramp up exposure for small businesses and help them blossom right here in our beloved Detroit. Isn’t it delightfully marvelous that you can cheer on your favorite team while also supporting local entrepreneurs at the same time?
Each week throughout the Lions’ regular season, a fortunate small business gets to bask in the limelight at Ford Field. Just picture the thrill of being showcased alongside the high-stakes action on the field! With in-stadium signage and rousing applause during games, businesses gain access to a treasure trove of resources that can truly be game-changers. Think of it as having a personal cheer squad amplifying your brand.
A Smorgasbord of Resources for Success!
Participating in this program comes packed with a myriad of benefits. Not only does your business get that coveted in-stadium visibility, but there’s also digital and social media promotion courtesy of Comerica Bank and the Detroit Lions. Imagine how that expanded online presence could potentially fuel your customer base!
Additionally, businesses get the chance to enjoy ROS (Run of Site) advertising on the Detroit Lions website, along with game tickets and even those coveted pre-game field passes! These passes present a unique opportunity to mingle with fans and customers alike. It’s the perfect chance for renovation and home repair companies to connect with homeowners who may just be looking for their next big project!
Meet the Trailblazers of the Season
As the program steps into the 2025 season, all eyes are on Detroit Flex Defense, the first standout of the season. This innovative company specializes in custom hose and tube solutions for mission-critical environments, setting a fine example for what this initiative can do for local businesses.
And if you’re on the lookout for inspiration, don’t forget to mark October 20 on your calendars! This date aligns perfectly with National Women’s Small Business Month, and Evelyn’s Midtown Kitchen—a hands-on culinary school rooted in Detroit—will enter the spotlight. Highlighting female entrepreneurs exemplifies how the program contributes to community growth!
Support Beyond the Football Field
But wait, there’s even more to this story! Over 40 small businesses will benefit from various Comerica initiatives, including collaborations with local sports teams like the Detroit Tigers and the Detroit Pistons, as well as the Business $ense Bootcamps designed to equip entrepreneurs with essential skills. This educational element is crucial in ensuring that small businesses flourish, particularly those in the home repair and construction sectors, such as Saber Building Services, J.M. & Sons Plumbing and Mechanical, and All Pro Property Solutions.
The Heartbeat of Community Prosperity
The overarching mission of Comerica Bank and the Detroit Lions is crystal clear: to bolster small business growth, reinforcing the fabric of our local economy. Each home remodel, renovation, or repair enhances not just a house but enriches the community’s prosperity. Success for local businesses leads to job creation, fosters innovation, and keeps the local economy robust and vibrant.
Future Looks Bright!
So, whether you’re a die-hard Lions fan, an enthusiastic supporter of local businesses, or someone merely eager to renovate your home, this partnership is paving the way for a promising future for everyone involved. With so many exciting opportunities on the horizon, it’s the perfect time to get involved and show your love for our local home repair and renovation firms. Let’s go, Detroit!
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Additional Resources
- PR Newswire: Comerica Small Business of the Game
- Crain’s Detroit: Detroit Lions Rebirth Drives Surge Sponsorship Deals
- Detroit Free Press: Mayor Duggan’s Plan to Reduce Red Tape for Small Businesses
- Detroit News: Detroit Small Businesses Reeling Amid Trump Immigration Crackdown
- WXYZ: Detroit Small Business Owners Struggle with Tariff Impact
- Wikipedia: Small Business
- Google Search: Detroit Small Businesses
- Google Scholar: Detroit Small Business Initiatives
- Encyclopedia Britannica: Small Business
- Google News: Detroit Lions Small Business

Author: STAFF HERE GRANDRAPIDS WRITER
GRAND RAPIDS STAFF WRITER The GRAND RAPIDS STAFF WRITER represents the experienced team at HEREGrandRapids.com, your go-to source for actionable local news and information in Grand Rapids, Kent County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as ArtPrize, Festival of the Arts, and World of Winter. Our coverage extends to key organizations like the Grand Rapids Chamber of Commerce and Grand Rapids Community Foundation, plus leading businesses in furniture, healthcare, and technology that power the local economy such as Steelcase, Spectrum Health, and Meijer. As part of the broader HERE network, including HEREDetroitMI.com, HERENorthville.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.